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Puma//Roc Nation

puma // roc nation

 

PUMA//ROCNATION REFORM DEFINED
TV, SOCIAL, OOH

The United States has had its ups and downs, we’ve been through a lot of reform. To launch Puma & Meek Mill’s newest sneaker “#Reform”, we decided to define the word by using our country’s history.

 

We launched our campaign on MLK Day by releasing an 8 second teaser on social media:

 

Then launched it in Times Square:

 

We increased interest in Puma and most importantly the #Reform sneaker

 

We inserted ourselves into online culture

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We got people talking

Credits:
Group Creative Director: Ritesh Gupta
Senior Copywriter: Julian Cohen
Senior Art Director: Marcus Chin-Quee

Director: Ritesh Gupta