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The Rock

 

WE SOLD A ROCK.

Anything can be sold, it just depends how you present it.
So if we can sell a rock, shouldn’t we be able to sell anything?

We found a rock in Brooklyn, and put it up for sale on Craigslist and eBay. Yeah, who the hell would want to buy a rock?
Well, here’s what we learned. If it’s well presented, who wouldn’t?

 
 

And guess what? It worked.

Credits:
Creative: Julian Cohen, Allison Navon
Photography: Kathleen Collins