ID.Buzz Launch//vw
VOLKSWAGEN
OOH
🏆 D&AD GRAPHITE PENCIL
🏆 SHORTLIST AT CANNES LIONS
🏆 SHORTLIST AT AICP
🏆 FINALIST AT AD AGE CREATIVITY AWARDS IN OOH
🏆 AD AGE GLOBAL AUTOMOTIVE MARKETING AWARD FINALIST
When asked to launch the most anticipated car in automotive history, we leaned into what it was best known for in the 60’s - its iconic two tone paint job and Volkswagen’s legendary witty copywriting style.
We started it all a week before the launch, with nationwide teasers that got people wondering what VW was doing.
A week later, we revealed these billboards highlighted all the colors the new bus has to offer.
And then turned those teasers into reminiscent Volkswagen ads, along bus routes across America.
